About US

Noelene Dawes

Noelene's specialty is helping leaders perform when the pressure is on.

She created Unlocking Potential in 2000 and focuses on helping leaders discover how to be the best that they can be.

With many years experience in senior management positions in the corporate world in Australia and Asia, Noelene has assisted hundreds of people make a mindset shift towards action and success. She has a world of experience in effective communication and training. Her particular area of expertise is her ability to motivate and mentor, to inspire leaders to identify their desired outcomes and actually implement what they learn. Her success in this area has resulted in a direct positive affect on the bottom line through the success of individuals and teams.

Leaders who have benefited from Noelene’s brand of self-management say "She’s a real motivator!" Noelene clearly understands how mobilising leaders achieves desired business results.

During a sixteen-year corporate career with GIO Australia, Noelene was a high achieving Financial Planner, Sales Manager, Manager of the Indonesian Office for the Reinsurance Division, and National Sales Manager Personal Insurance.

As National Sales Manager Personal Insurance, she was responsible for building a telephone sales force by developing the skills and attitudes of several hundred sales and service people, helping them make the shift from public service thinking and behaviour to a proactive and accountable sales and service culture. This resulted in an annual increase in profitable sales of more than 25% per annum over four years, a sales staff attrition rate of less than 10%, and training initiatives that boosted customer retention through proactive customer contact and service.

Noelene specialises in emotional resilience for individuals and groups to improve business performance.

Noelene is a Certified NLP* Coach, Certified NLP Master Practitioner, and a Certified Master Facilitator (certified by Philippa Bond, Master Trainer of NLP, Inform Training and Research Pty Ltd). She also has a Certificate IV qualification in Workplace Training and Assessment.

Noelene is a member of the NSAA (National Speakers Association of Australia), member and past National President of Business Swap International. Business Swap is an international network dedicated to the professional and personal development of its members.

*NLP is the art and science of modelling and replicating human excellence and includes powerful techniques for communication, outcome planning, and change facilitation.