Emotional Resilience
Be Decisive, Be Influential, Get Results

About Us

Noelene Dawes

Noelene specialises in developing sustainable personal power to grow leadership and sales results.

She created Unlocking Potential in 2000 and specialises in transitioning managers into leaders by building strategic decision-making, communication and influence skills. Noelene provides strategies for her clients that allow them to build new perspectives to address current issues and solve recurring problems. She has inspired many people to proactively change their behaviour and achieve lasting results.

With many years experience in senior management positions in the corporate world in Australia and Asia, Noelene has assisted hundreds of people make a mindset shift towards action and success. She has a world of experience in effective communication and training. Her particular area of expertise is her ability to motivate and mentor, to inspire leaders to identify their desired outcomes and actually implement what they learn. Her success in this area has resulted in a direct positive affect on the bottom line through the success of individuals and teams.

Leaders who have benefited from Noelene’s brand of self-management say “She’s a real motivator!” Noelene clearly understands how mobilising leaders achieves desired business results.

During a sixteen-year corporate career with GIO Australia, Noelene was a high achieving Life and Investment Sales Person, Divisional Sales Manager, Manager of the Indonesian Office for the Reinsurance Division, and National Sales Manager Personal Insurance.

As National Sales Manager Personal Insurance, she was responsible for building a telephone sales force by developing the skills and attitudes of several hundred sales and service people, helping them make the shift from public service thinking and behaviour to a proactive and accountable sales and service culture. This resulted in an annual increase in profitable sales of more than 25% per annum over four years, a sales staff attrition rate of less than 10%, and training initiatives that boosted customer retention through proactive customer contact and service.

Noelene is a Certified NLP Coach, Certified NLP Master Practitioner, and a Certified Master Facilitator (certified by Philippa Bond, Master Trainer of NLP, Inform Training and Research Pty Ltd). She also has a Certificate IV qualification in Workplace Training and Assessment.

Noelene is a member of the NSAA (National Speakers Association of Australia), Past National President, Fellow and Life Member of Business Swap International. Business Swap is an international network dedicated to the professional and personal development of its members.

Additional Career Highlights

As National Sales Manager Personal Insurance (1995-2000), she was responsible for building a telephone and branch sales force by developing the skills and attitudes of several hundred sales and service people, helping them make the shift from public service thinking and behaviour to a proactive and accountable sales and service culture. This resulted in an annual increase in profitable sales of more than 25% per annum over four years, a sales staff attrition rate of less than 10%, and training initiatives that boosted customer retention through proactive customer contact and service. A key part of this role was the influential development of 27 technically capable people into sales managers.

As GIO’s woman in Indonesia (1991-1995) Noelene reduced the company’s risk exposure through effective market intelligence. In addition to her reinsurance responsibilities she assessed the potential for life insurance joint ventures with local players. Noelene served the local community as a charter member of the Soroptimist International organisation bringing local and expatriate women together to assist the community at large.

During her time as Divisional Sales Manager Northern Hunter (1987-1991) she was awarded “Hunter Regional Woman in Management 1989”, given by the AIM for leadership, communication and community service.

Community Service

As National President Business Swap, and Board Director (2004-2005), Noelene had responsibility for overseeing the operations and influencing the direction of the then 550-member organisation. At that time Business Swap had 12 clubs across Australia from which volunteers ran weekly seminars. In addition to driving several organisational changes Noelene’s term culminated in convening a successful 4-day National Convention in Cairns attended by 130 people in October 2005.

Ian Dawes

Ian has a passion for facilitating leaders through the process of dissolving conflict.

In a competitive market where the performance of leaders is a critical factor in business performance, Ian provides coaching to help leaders to be the best that they can be. No matter what the catalyst, Ian has the will and skill to help them through the change whilst building their capability and providing new perspectives.

Ian is a results driven problem solver and communicator who has the ability to go right to the core of an issue and help achieve the best solution possible.

During a 35 year IT career in the financial services sector with organisations such as international insurance systems specialist Computations, State Bank of NSW, GIO Australia and AMP, Ian developed strong skills in communication, negotiation, and conflict resolution.

He has led senior business executives from independent business units in the development of a group Ecommerce strategy, negotiated IT heads of agreement for a planned alliance between two major financial services organisations, and run a major cultural change project moving an IT organisation to a project management culture.

Ian has intervened and resolved communications issues between general manager level executives and facilitated groups of executives in conflict in the development of agreed objectives. He has facilitated staff to find their own solutions to their HR issues, provided career planning, and developed a successful staff retention strategy during a major project restructure.

In addition to his work with Unlocking Potential, Ian manages projects for organisations such as NRMA, Pillar Administration, Zurich, the Commonwealth Bank, and AMP on a contract basis through Adaptra.

Ian is a Certified NLP Coach and Certified NLP Master Practitioner (certified by Philippa Bond, Master Trainer of NLP, Inform Training and Research Pty Ltd).

Ian helps leaders achieve success and truly unlock their potential.



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